We matched a brand design that conveyed everyday life experiences with a subtle symbolic sense of financial security and support. A transparent blue and yellow diamond shape was developed to symbolize growth and upward mobility. It was placed behind vibrant, realistic imagery whose subjects represented people from all walks of life in settings familiar to Heritage customers; old, new, and future. Paired with a “Grow With Us” messaging, we launched a campaign that encouraged the public to trust Heritage, their true community bank, to help them grow their businesses, dreams, and futures via print, digital, and social media.
Through consistent verbal and visual messaging, we’ve been able to separate Heritage from other banks, both community and corporate owned, as the true choice when it comes to trusting an institution with the types of services they offer, the integrity with which they perform those services, and the values that they lead with. We continue to support a strong, cohesive marketing presence in the region through print, digital, and social media.