At Taylor Mill Elementary school in Northern Kentucky, the administration and teachers inspire passionate learners, create a community of leaders, and challenge themselves to exceed expectations. Thus, they wanted these ideals to be conveyed through their school with a strong visual brand identity.
The logo mark needed to be used across multiple platforms and versatile yet still be simple and convey the connection of the teachers and students. Thus, the icon developed creates a negative space that forms both letters together as one. The graphic system was developed to breathe youthful, energetic life into the brand. Combining the iconography and geometric shapes, it creates an eclectic mix of fundamental learning elements that appeal to all ages while effectively supporting the school icon.
